Tag Archives: video

“The Mayolution will Not be Televised” – Colbert responds on behalf of mayonnaise everywhere

Late last week the Colbert Report showed a pitch-perfect parody of Miracle Whip’s new campaign.  Though Colbert lightheartedly attacks the campaign, the brand comes out ahead.  Miracle Whip was thrilled about their “special appearance” the next morning on Facebook.

And rightfully so.  The campaign didn’t just warrant a mention, but Colbert included a full thirty-second spot in the program.  Nobody’s ever watched a Miracle Whip commercial so intently.  Not to mention that appearing on Colbert grants the Colbert bump, just the kind of credibility Miracle Whip was looking for in the target (which Colbert identifies as 18-34 year old males in his spoof).  Nearly a perfect placement.  The only thing left to wonder is if Kraft paid for that kind of exposure…

Either way, it’s funny television.  Enjoy:

Modern Family is the new Arrested Development?

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The October 12th issue of TIME Magazine featured an article about the triumphant comeback of the sitcom this fall.  I’m glad to see new, quality sitcoms on the air, but one callout in particular caught my eye.  TIME noted that if you like Arrested Development (I do!), Modern Family (part of ABC’s Comedy Wednesday) is worth a look.

So I watched the pilot on Hulu and the show is hilarious.  A few more episodes later and I’m hooked.  The show follows three branches of an extended family in a mockumentary style reminiscent of The Office.  Jay, the patriarch has remarried a (much) younger woman, Gloria, and together they’re raising Gloria’s son from a previous marriage, Manny.  Jay’s son Mitchell and his partner Cameron have just adopted an Asian baby.  And Jay’s daughter Claire and her husband of 16 years Phil are attempting to raise their three kids (see the family tree for a visual representation).  While each nuclear family is funny in its own right, the show really shines when the plot line brings the three groups together.

In this clip from the third episode, “Come Fly with Me,” Phil tries to get closer to his father-in-law of 16 years, Jay, by hanging out with him for an afternoon flying a model plane (one of Jay’s hobbies).

So it’s funny.  But it’s not quite Arrested Development.  While Modern Family does have a big cast of well-developed characters in an oddball family, they’re not as unpredictable as the Bluths (though the BB gun in Episode 1 comes close).  For instance, in the fourth episode, “The Incident,” though Dylan’s intervention is unexpected, the contents of his song were too predictable.   That’s not to say it wasn’t funny, just not surprisingly so.

Nonetheless, the show is worth watching.  Sure, it doesn’t offer a replacement for Gob performing illusions or for Buster who’s lost his hand to a shark, but it starts to fill the void (and thanks to the upcoming movie, they’re not actually gone).  So it’s not quite Arrested Development, but it’s still very much worth the time to watch.