Tag Archives: Google

Got a website? Grade it.

websitegraderI’ve been getting a decent amount of traffic via search engines, which reminded me about a tool I used to use on website projects.  I’ve found it useful for the past few years, so figured I’d pass it along.

It’s called Website Grader and it helps you take care of some basic optimization for search engines.   Don’t worry, this isn’t the slimy, keyword-stuffing, link-whoring version of SEO.  This tool, made by the good people at HubSpot in Boston, just runs a bunch of tests on your site to see if how it fares in the eyes of a search engine.

When I was getting started looking at search engine performance, the advice on using the .htaccess file to unify the http://www. version of your site with the http:// one was particularly useful for me.  It also never hurts to have a tool remind you that you forgot to add meta tags to a page.

Anyway, give it a try and see how your sites fare.  You’ll either get a number to brag about or some insights in how to make your site easier on a search engine’s eyes.

I noticed today while perusing the site that HubSpot has set up a whole mess of graders on grader.com, anyone tried out any of the other graders?

The score for jckahn.com.

Fake Steve Jobs is back!

fake-steveI apparently missed the return of Fake Steve Jobs this summer, but stumbled on a new post yesterday about an advertising patent Apple has filed.  Classic.

Glad to see the real Dan Lyons back in character.

Some favorite posts of yore (oddly all from 11/2007 – a golden age for Fake Steve?):

  • It’s not a phone, it’s an alliance:
    ”That’s why iPhone has taken off. Because it’s beautiful. It’s amazing. It works. It restores a sense of childlike wonder to people’s lives. It wasn’t made by a consortium. It couldn’t be created by a committee. It is the product of one vision, one man, one genius — that would be me — with, to be sure, a bit of help from a few other people who played minor roles.”
  • Mind-blowing refrigerators:
    “Anyway. What Google sells is ads. That’s their rocket fuel. And not just any old ads, but really annoying, butt-ugly little text ads”
  • This is why we hate public events:
    “Please watch how patient and caring and open and honest our PR people are with this guy despite his absolutely horrible and utterly embarrassing behavior.”

Oh, and oPtion$ is hilarious.*

*In the interest of full disclosure, while looking for how to properly link to Amazon’s listing for oPtion$. I discovered and decided to sign up for the Amazon Affiliates program.  It lets website owners (and run-of-the-mill tweeters) create links to Amazon products and earn a percentage of sales generated through the link.  Thanks to the FTC’s lengthy and confusing new guidelines for blogging, there’s been quite a hubbub about programs like Amazon’s (though the guidelines seem to be tailored to bloggers who receive more than a % from companies, ie whole free products to review).  In the interest of being straightforward, however, I wanted to let you know that buying oPtion$ through the above link will reduce Amazon’s revenue from the sale by 4%, instead directing the 24 cents to me.  Of course you can get around that act of charity by Googling (or Binging) the title yourself.  Thank you for reading.

google.fade() – a test or Chrome only?

Was playing around in Chrome and noticed something weird when I went to Google.com.  When the page first loaded, only the Google logo, search box, and buttons appeared:

image.png

After I moved the mouse in the window, the rest of the page gracefully faded into place:

image.png

A brief foray into the code revealed the culprit, the HTML tag for the page includes the following attribute:

onmousemove="google&&google.fade&&google.fade()"

The fade is also triggered onblur for the search box.  When the page is loaded in IE8 or Firefox, neither offers the fade.  Could this be a test of an upcoming design change or is it a page optimization for Chrome users?  Anyone else seeing this effect?