“The Mayolution will Not be Televised” – Colbert responds on behalf of mayonnaise everywhere

Late last week the Colbert Report showed a pitch-perfect parody of Miracle Whip’s new campaign.  Though Colbert lightheartedly attacks the campaign, the brand comes out ahead.  Miracle Whip was thrilled about their “special appearance” the next morning on Facebook.

And rightfully so.  The campaign didn’t just warrant a mention, but Colbert included a full thirty-second spot in the program.  Nobody’s ever watched a Miracle Whip commercial so intently.  Not to mention that appearing on Colbert grants the Colbert bump, just the kind of credibility Miracle Whip was looking for in the target (which Colbert identifies as 18-34 year old males in his spoof).  Nearly a perfect placement.  The only thing left to wonder is if Kraft paid for that kind of exposure…

Either way, it’s funny television.  Enjoy:

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